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My Kajabi Review for 2022

A complete guide to understanding the pros and cons of Kajabi.

 

What to Expect from this Kajabi Review:

My name is Jordan and welcome to this review of the Kajabi platform.

You're here because you want to hear from someone who actually uses Kajabi day in and day out for their business.

My entire Website, JordanOutside.com, is built on Kajabi and I'm going to show you the pros and cons of using this platform to build your Website, create online courses, create marketing campaigns, and much more. I'm also going to break down the Kajabi pricing to show you why I believe it's a great price for the value you're getting.

Overall, I'm going to give you an honest and in-depth review of how I use Kajabi, so you can see if it might be a good fit for you and your business. Let's get started by checking out the Table of Contents below to see which question you want answered.

TABLE OF CONTENTS:

What is Kajabi?

 

Kajabi is the best all-in-one platform that helps you convert your knowledge and expertise into a successful Online business.

Because Kajabi includes everything in the same platform, it makes it easy to build, market and sell your online courses, membership sites, coaching programs, host your own public or private podcast, send out email newsletters and autoresponders, and much more.

Best of all, you won't need to worry about complicated tech hassles like coding, plugins, or broken integrations. If you've used Wordpress, you know what I'm talking about. Everything in Kajabi is made to work together and is easy to use.

In addition to hosting your knowledge products, you get an elegant website builder, a secure payment gateway, email marketing software, sales funnel software, professionally designed website and email marketing templates, powerful analytics and automations that streamline your workflow.

The concept is simple. Use the tools provided by Kajabi to turn your knowledge into a digital product, offer it to your audience, and earn revenue.

Another thing I love about Kajabi is the awesome support and a community. 

Kajabi gives you 24/7 customer support, training resources through Kajabi University, and an active community of entrepreneurs to connect with.

Kajabi has been around since 2010. Since then, they've helped tens of thousands of their customers (Kajabi Heroes) build sustainable businesses selling what they know.

They've also helped hundreds of knowledge entrepreneurs grow 7 figure businesses and many more grow 5 and 6 figure businesses.

According to Kajabi, to date, Kajabi Heroes have earned over 3.9 billion dollars in revenue through their platform.

Kajabi gives people the tools they need to successfully launch their own business, earn additional income, and obtain the lifestyle they've always wanted.

Knowledge has value and with Kajabi you can turn that knowledge into income.

You're probably reading this review because you are interested in getting started with Kajabi. That's why I'm providing an extended free trial through the link below. This link lets Kajabi know that I referred you. If you end up paying for Kajabi after your free trial, I will make a small commission for referring you. I just want to say thanks in advance.

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How Much Does Kajabi Cost And Is It Worth It?

 
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Detailed Kajabi Pricing Review:

Kajabi pricing depends on two factors:

  1. The plan you select.
  2. Whether you pay month-to-month or annually.

Kajabi has 3 types of plans to choose from:

  • The Basic Plan: This plan is for beginners. If you are just starting your business or looking to create your first online course, this is the plan for you! I still use this plan and it works great for me.
  • The Growth Plan: This plan is for you if you already have a business and are looking to scale. You would already have a few online courses built and a decent sized email list. It's also for you if you want to run your own affiliate program to promote your courses, since that feature is not available on the Basic plan.
  • The Pro Plan: This plan is perfect for you if you already have a successful 6-figure business and are looking to simplify your business tools and scale to the next level.

The great part about all three of these plans is that you can upgrade or downgrade plans at anytime to fit your business needs. I tried out the Growth Plan for a while, but it was more than I needed for my business so I downgraded back to the Basic Plan and I've been happy with that. If my business grows to the point that I need more features, I can always upgrade again to the Growth Plan. I love how simple and flexible the Kajabi plans are!

Now let's cover the pricing differences for the 3 different Kajabi plans for a Month-to-Month plan versus an Annual plan. These prices were pulled directly from the Kajabi pricing page. Prices could change at anytime, but were accurate at the time of this review. 

  • The Basic Plan -  Month-to-Month Pricing: $149 per month (you can cancel at anytime - No long term contracts)
  • The Basic Plan - Annual Pricing: $119 per month (This is a discounted price for paying for the entire year up front.)
  • The Growth Plan -  Month-to-Month Pricing: $199 per month (you can cancel at anytime - No long term contracts)
  • The Growth Plan - Annual Pricing: $159 per month (This is a discounted price for paying for the entire year up front.)
  • The Pro Plan -  Month-to-Month Pricing: $399 per month (you can cancel at anytime - No long term contracts)
  • The Pro Plan - Annual Pricing: $319 per month (This is a discounted price for paying for the entire year up front.)

This is what the pricing and features list looks like for the month-to-month plans side by side.

Basic

$149/mo

What You Get:

3 Products

3 Funnels

Unlimited Landing Pages

Unlimited Marketing Emails

10,000 Contacts

1,000 Active Members

1 Website

1 Admin User 


Kajabi University

0% Transaction Fee

Webinars & Events

Ready to Use Templates

Assessments (Quizzes & Surveys)

1 Welcome Call with an Onboarding Specialist

1 Check-in Call with an Onboarding Specialist

Chat Support

Automations

30-DAY FREE TRIAL

Growth

$199/mo

What You Get:

15 Products

15 Funnels

Unlimited Landing Pages

Unlimited Marketing Emails

25,000 Contacts

10,000 Active Members

1 Website

10 Admin Users


Kajabi University

0% Transaction Fee

Webinars & Events

Ready to Use Templates

Assessments (Quizzes & Surveys)

1 Welcome Call with an Onboarding Specialist

1 Check-in Call with an Onboarding Specialist

24/7 Chat Support

Advanced Automations

Remove Kajabi Branding

Affiliate Program

30-DAY FREE TRIAL

Pro

$399/mo

What You Get:

100 Products

100 Funnels

Unlimited Landing Pages

Unlimited Marketing Emails

100,000 Contacts

20,000 Active Members

3 Websites

25 Admin Users


Kajabi University

0% Transaction Fee

Webinars & Events

Ready to Use Templates

Assessments (Quizzes & Surveys)

1 Welcome Call with an Onboarding Specialist

1 Check-in Call with an Onboarding Specialist

24/7 Chat Support

Advanced Automations

Remove Kajabi Branding

Affiliate Program

Code Editor

30-DAY FREE TRIAL

Is Kajabi worth the cost?

This is somewhat of a trick question because the cost of something is just a number. A number has no real meaning until we have assigned a perceived value to it. The better question would be "What is the value of Kajabi?"

  1. Will Kajabi save you time? Time is the only resource you can't replace. Kajabi will save you time because all of the tools are in one place and all work together. No more wasting time logging into different platforms, configuring APIs so each software can send data to each other, and fixing broken plugins when a new version of Wordpress comes out. Not only am I saving time with Kajabi, but the peace of mind that it gives me that my tech stack will work day in and day out is priceless.
  2. Does it simplify your business? The easier your business is to run, the more likely you are to succeed. This is definitely the case with Kajabi. Learning how to navigate a platform takes some time, but with Kajabi I only have to learn one platform. Before Kajabi I was using Wordpress for my Website, WP Engine for my hosting, Vimeo for my videos, Member Mouse for my membership site plugin, Aweber for email marketing, Zapier for API integrations, Click Funnels for my marketing funnels, and the list goes on and on with the different plugins I was using. That's at least 7 different software platforms that I had to learn and try to get to work together. Now my business is simple with just one platform, Kajabi!
  3. Will it scale with your business? You need a platform that can grow with you so you don't have to start all over as you reach new levels of success. This is another part that I love about Kajabi. When I started on the Kajabi platform they didn't have 1-on-1 coaching or podcasts, but now they have rolled out those features and the price stayed the same. Kajabi is constantly improving their platform, but keeping their pricing at the same price. They also improved their Website builder and made it lighter so my Website runs faster. Again, no price increase, but an improved platform. I know that as I grow my business, Kajabi will be able to scale with my business. The best part is that they are always improving the platform and adding new features. This is what you want from your technology platform.

Next, let's compare pricing. The price tag of $149 per month might seem high until you see how much it would cost to get everything Kajabi offers as separate tools. Once you see this price breakdown, you'll see that the $149 per month is a great deal! The monthly prices below are average prices for similar competing software services.

  1. Website Builder and Hosting: $30/month | Included with Kajabi
  2. Unlimited Video Hosting: $99/month | Included with Kajabi
  3. Course Hosting Platform: $39/month | Included with Kajabi
  4. Landing Page Builder: $79/month | Included with Kajabi
  5. Email Marketing Software: $20/month | Included with Kajabi
  6. Marketing Funnel Builder: $97/month | Included with Kajabi
  7. Webinar Hosting Software: $20/month | Included with Kajabi
  8. API Automation (Zapier): $25/month | Included with Kajabi
  9. eCommerce: $49/month | Included with Kajabi
  10. CRM Platform: $79/month | Included with Kajabi
  11. Private Community Software: $28/month | Included with Kajabi
  12. Mobile App: $33/month | Included with Kajabi
  13. Podcast Hosting: $12/month | Included with Kajabi

Total Monthly Price Paid Separately: $610/month

Total Monthly Price With Kajabi: $149/month

That's a savings of $461/month by going with Kajabi!

So going back to the original question: "Is Kajabi Worth the Price?", I would have to say YES, it's definitely worth the price. Not only is it worth the price, but when you see how easy it is to use and how everything just flows together, the value is even higher. If you're ready to test out Kajabi, you'll want to try out the extended trial for 30-days. The link below lets Kajabi know that I referred you. It doesn't cost you anything extra and if you end up paying for a subscription after your free trial, Kajabi will send me a small commission. Every little bit helps, so if you decide to try out the free trial, I want to thank you in advance. I only recommend products that I personally use and love. I hope you love it too!

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The Kajabi Website Builder

 

Kajabi has fast Website hosting and a powerful website builder that fully integrates with your courses, marketing, and payments.

In November of 2020, Kajabi released a brand new Website builder that is lightweight and loads much faster!

Kajabi's new Website builder allows you to control your entire business from one central hub. No more annoying integrations or plugins. Everything has been made to work together in one platform.

Kajabi lets you use your own custom domain so your branding stays consistent too.

Design your own Website using Kajabi's easy-to-use building blocks.

Kajabi provides you with free Website themes and templates that let you build a professional looking Website.

These building blocks let you customize your Website theme to get the look and feel just right.

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Kajabi Video Hosting

 

Kajabi has fast and unlimited video hosting up to 4 GB per video.

Fast and reliable video hosting is a huge deal for me because I'm recording travel videos all over the world.

I need to know that my video hosting is going to be reliable and be able to play fast on any device. I typically shoot in 5k and 4k and I need a player that will be able to handle that type of footage with no problems.

I do use YouTube as a channel for my videos, but I don't use it for my Website videos. At the end of each YouTube video it shows a bunch of thumbnails of other videos to watch. I get that the whole point of YouTube is to keep you on their platform watching more videos, but I don't want the videos on my website taking my visitors to watch other videos. The whole point of having your own Website is to be able to control the experience of your visitors.

Another reason I don't use YouTube videos as my primary source on my Website is that I don't own YouTube. What if YouTube decided to ban my account. I don't plan on that happening, but if it did, all of my videos on my Website would be gone and unavailable. Again, I want to control the experience on my Website.

Thanks to Kajabi, I don't have to sacrifice my video experience. Kajabi comes with Wistia video hosting to host all the videos on your Website. Wistia is a top of the line video hosting service.

If I were to get a Wistia account on my own, I would need a Pro account, which is billed at $99 per month.

At the time of this recording, Wistia offers a Pro account with 10 free videos and then $0.25 per additional video.

I currently have 239 videos on my Website.

So if I took my 239 videos and subtracted the 10 free videos, that would be 229 videos.

Then I would take the $229 videos and multiply it by $0.25, which is $57.25.

$57.25 plus the $99 per month is $156.25 per month. That's how much I would be paying for Wistia if I just paid for it by itself.

My Kajabi subscription is $149 per month and includes a lot more than just video hosting. So I'm saving money by using Kajabi as my solution for my video hosting.

I continue to add videos each month, so these savings will continue to increase over time.

If you're ready to give Kajabi a try, you can test it out on an extended 30-day free trial below. The link below lets Kajabi know that I referred you. It doesn't cost you anything extra, but if you end up paying for Kajabi after your free trial, Kajabi will send me a commission for the referral. If this applies to you, I want to thank you in advance for this win-win. You get an extended free trial and if you like it, I get a commission and it doesn't cost you anything extra.

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The Kajabi Course Builder

Kajabi helps you take what you know and turn it into a paid course with their course builder.

Kajabi refers to courses as digital products. These digital products could be online courses, subscriptions, gated content, coaching or a membership Website.

I love using the course builder because it allows me to create the structure of my course in minutes. I can choose from blank, mini course, online course, drip course, membership, coaching program, or community.

 

An example of a course that I built using the Kajabi Course Builder:

When you build your course on the Kajabi platform, you get a dashboard to welcome your students and tracking so your students/members will know where they left off in the course.

The course builder is easy to set up and no coding necessary.

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Build a Coaching Program

Setting up a coaching program is really simple with Kajabi.

Are you a coach? Do you want to have one-on-one coaching programs or one-to-many coaching programs? Both are possible with Kajabi.

I personally have not started to use this feature yet, so I'm turning to Joe who works for Kajabi to show how to set up a coaching program in less than five minutes:

Video Poster Image
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Create a Podcast

Setting up a public or private podcast with Kajabi is really simple!

A podcast is a great opportunity to market your business, grow an audience, and earn revenue.  Podcasting has gone up in popularity, moving from just 8% of the US population listening to podcasts in 2008, to 37% in 2020. That's why every Kajabi membership comes with the ability to host and syndicate a podcast, all from within the Kajabi dashboard!

I haven't started my own podcast yet, so I'm sharing a demo from Kajabi on how easy it is to get your own podcast setup. I love knowing that I have podcasting available as an included tool with my Kajabi membership. Even though I'm not ready now, when I am ready I don't have to pay for an additional service. Watch the demo below:

Video Poster Image
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The Kajabi CRM

The Kajabi platform allows you to create a customer experience through their CRM that is crucial to a successful business.

I love how the Kajabi CRM allows me to track my customers and members. I can track them from the moment they opt-in, see the products they've purchased from me, and  see how they are progressing in their courses. If you see that your customers aren't making progress in their courses or coaching, you can reach out and see what's going on. This is also a great way to use customer feedback to improve your courses.

Kajabi allows you to segment your customers so you can create the right message for the right customer. You can track their lifecycle, their info, their purchases, their products, and you can add notes for each customer.

An example of the customer information you'll have access to in your Kajabi account.

When you go to your list of customers and leads, you have the option to look at the Lifecycle, Info, Purchases, Products, and Notes. This allows you to get a snapshot on each customer and lead.

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Kajabi's Built-in Marketing Tools

Kajabi comes with pre-made marketing funnels that helps you get your marketing set up quickly.

Kajabi's pre-made funnels make it so easy to get started with your marketing. You can start from a blank slate or choose one of the pre-made funnels to help you out. The have a Freebie funnel, a Sales Page funnel, a Product Launch Funnel, a Zoom Webinar Funnel, a Free Book Funnel, a Coaching Campaign Funnel, and a Simple Sales Page Funnel.  So there's no tech headache with your marketing funnels when you're using Kajabi!

Kajabi includes marketing automations that allow you to set up marketing actions  or triggers once and have it run over and over without you having to do that busy work again.

Kajabi's Email Marketing Platform is a great way to stay in touch with your prospects and customers.

When you use Kajabi, you don't have to try and integrate an email marketing platform because it's already built-in. 

You can send one email to your audience with an Email Broadcast or you can trigger an Email Sequence that will send multiple emails over time. 

Email sequences are great for nurturing your prospects or creating an onboarding sequence to make sure your new members/customers get everything they need.

Your Kajabi account also comes with Analytics so you can see what's happening on all aspects of your business. Here's an example of the page views analytics on my account.

Instead of spending money and time trying to patch together lots of 3rd party marketing tools, your Kajabi account comes with all of the marketing tools you need at a fraction of the cost!

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Accept Payments

Kajabi comes with the ability to accept payments directly through their platform with either a Stripe Account or a Paypal account.

Getting paid seems like common sense, but all of the Wordpress Websites I've built did not have a payment system that came with it. I always had to integrate with a 3rd party and hope it always worked.

Get paid for your courses, your memberships, or coaching programs and Kajabi does not take a percentage. The only fees you'll pay are whatever stripe or Paypal charge.

This seems like a recurring theme, but having everything in one platform really does make life so much easier. You can actually focus on your business instead of the technology.

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The Kajabi Partner Program

 

The Kajabi Partner Program has allowed me to have my Website pay for itself.

As a Kajabi Partner, you get your own Partner Referral Link.

As a Kajabi Partner, you will receive a 30% lifetime commission for any new referral that stays active past their trial period.

So if you take the subscription cost of $149 x 30% = $44.70

If you had 4 active referrals that would be $44.70 x 4 = $178.80

So 4 referrals will cover the cost of your Kajabi subscription at $149 per month.

Kajabi pays these commissions through Paypal. So I get my Partner commission into my Paypal account once a month. I also have a Paypal card. I use that card to pay my Kajabi subscription. So my commission comes in and my payment goes out on autopilot each month.

This brings peace of mind that my Website fees are covered each month. I never had this with Wordpress. It allows me to create without pressure. I personally love this.

So how do you get these partner link signups?

I personally post a Kajabi review video on YouTube once a year. I also have my partner link on the bottom of each page on my Website. These two ways of advertising Kajabi has allowed me to have enough each month to pay for my Kajabi subscription.

In order to be a partner, you have to have an active subscription with Kajabi. You can try out an extended trial of Kajabi by clicking the link below. This is my Kajabi Partner link. It doesn't cost you anything extra to use this link, but if you like Kajabi after your trial and become a paying subscriber, Kajabi will send me a commission check and it won't cost you anything extra. Then you will also be able to use the Kajabi Partner program to promote your own link and earn commissions. Good luck!

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Kajabi Pros vs. Cons

Kajabi is a great platform, but it does have both Pros and Cons.

This is a list of the Kajabi Pros:

  • All-In-One Platform: This simplifies everything as it all works together and you don't have to worry about integrations breaking.
  • Fast Website Hosting and a great Website Builder: A fast Website leads to a better user experience. This is the case with Kajabi Websites, which are also easy to build using their intuitive Website Builder.
  • Fast and unlimited video hosting up to 4 GB per video: Video is so powerful and having it built-in makes using video so easy.
  • An easy-to-use Course Builder: Once you've used a bad course builder, you will really appreciate how easy the Kajabi Course Builder is to use. I love it!
  • An easy-to-use Coaching Program Builder: One of the fastest ways to making money is by teaching and mentoring. Kajabi makes it so easy to get a coaching program up and running fast.
  • An easy-to-use Podcast Hosting Platform: Podcasts are becoming more and more popular and to be able to build out your own podcast fully integrated with the rest of your business really makes Kajabi shine!
  • A reliable e-commerce platform that doesn't take a cut of your courses: Kajabi lets you keep 100% of the profits unlike many of its competitors.
  • An amazing Partner Program that rewards you with lifetime commissions: The Partner Program has allowed me to create a recurring income stream that I use to pay for my Kajabi subscription.

This is a list of the Kajabi Cons:

  • No built-in Lead Routing: If you have a sales team, you will want the ability to use lead routers. Kajabi does not have a lead router. If I need this, I typically go with Ontraport because it has lead routing built-in.
  • No built-in Dialer System: Again, if you have a sales team you want the ability to have a built-in dialer to record your calls and contact your leads quickly.
  • No built-in SMS messaging for marketing: SMS or text messaging is a powerful tool to follow up with your prospects and customers. If I need this, I typically go with Ontraport because it has SMS messaging built-in.
  • No inventory tracking for physical products: If you're starting a business with physical products I always recommend using Shopify as it is the best for inventory tracking for physical products.
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Kajabi Website Examples

Check out these companies that have built their Websites and businesses on the Kajabi Platform:

JordanOutside.com

Category: Travel, Education

GridAndGlam.com

Category: Home Organization

VoiceBodyConnection.com

Category: Voice & Presence Coaching

JamesWedmoreTraining.com

Category: Digital CEO Training

CountryOfTheWeek.world

Category: Educational Workbooks

EllenYin.com

Category: Coaching Cubicle to CEO

ClubLifeDesign.com

Category: Lifestyle Design Business

DayOneDrummer.com

Category: Online Drum Lessons

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Kajabi Alternatives

I personally love Kajabi, but if it doesn't seem like the right fit for you, here is a list of competitors than you can check out.

I have personally used Ontraport, Kartra, Keap, Teachable and Shopify. Each one of these platforms has great things about them. I've looked into the other platforms, but haven't tried them yet. There are some affiliate links below that let each company know that I referred you. It doesn't cost you anything extra, but if you end up signing up for their subscription, I will earn a commission for referring you. This is a win-win as you don't have to pay anything extra and I can share valuable resources. Again, my 1st choice is Kajabi, but many of these are a close 2nd.

Ontraport.com

Category: All-in-One Platform

Thinkific.com

Category: Online Course Platform

LearnWorlds.com

Category: Online Course Platform

Teachable.com

Category: Online Course Platform

Podia.com

Category: All-in-One Platform

Keap.com

Category: All-in-One Platform

MightyNetworks.com

Category: Online Course Platform

Shopify.com

Category: Physical Products 

Kartra.com

Category: All-in-One Platform

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Kajabi FAQs

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Affiliate Disclaimer: I am a partner with Kajabi and will make a commission if you decide to become a customer after the FREE Trial. This doesn't cost you anything extra and actually gives you a free trial. I personally use Kajabi and highly recommend it. Kajabi did NOT pay me for this review and demo of their platform.